SEO Consultant & Freelancer
I have been designing and developing websites for over two decades, with a particular focus on technical SEO for the last 14 years.
Apart from that, I have mastered countless projects, 300+ of them in cooperation with my main agency trafficdesign GmbH.
Overview of my SEO services
I don't offer you a complete online marketing package, nor do I build your small Wordpress site for 30€ an hour. I offer you what I'm really good at and what I enjoy.
Technical SEO Audit
Analysis: In my technical SEO audits, I examine all important aspects of your website. I identify technical deficiencies, analyze the structure, meta tags, loading speed and other critical SEO elements.
Optimization: After the analysis, I focus on eliminating these weaknesses, preferably with your developers.
Support for relaunches / domain changes / migrations
Planning: Website relaunches are all about maintaining visibility and avoiding a plethora of 400 errors. There is also potential here to optimize your new structure and clean up the Google index.
Aftercare: After the relaunch, I check the server logs and monitor the rankings to make sure that nothing has been overlooked.
Shopify SEO
In recent years, Shopify SEO has been increasingly requested as a service. Unfortunately, Shopify still makes it quite difficult to implement the most normal SEO requirements without the use of countless apps.
Since then, I have worked on several stores and even created and optimized a Multilanguage Shopify store for a client. The result is impressive!
SEO Monitoring
I'm happy to set up alerts for you, monitor your development and create(automated) Datastudio / Looker reports.
I am not an online marketing agency that charges 12 hours a month for their whitelabel report.
SEO sparring for freelancers & agencies
Four eyes are usually better than two. I would be happy to join your Slack channel and act as a sparring partner.
You should already have an SEO who can help you make decisions on more complex matters.
SEO freelancer vs. agency: Which is right for you?
If you are unsure whether you should look for a freelancer or an agency for your search engine optimization, here is a small comparison of the pros and cons:
Freelancer
- ＋Directcontact
- ＋Flexibleworking hours
- ＋Oftenmore cost-effective
- ＋Highestspecialization
- ＋Norunning times
- -Lessall-round service
- -Limitedcapacities & availability
Agency
- ＋Broadrange of services
- +More manpower
- ＋Establishedprocesses
- -Oftenhigher costs
- -Whois actually working on the project?
- -Longerprocessing times
What does search engine optimization cost in NRW?
SEO AuditProBasicMini
Small (Shopify) stores without multilingualism with less than 500 items.
- ＋GoogleIndex Checkup
- ＋SearchConsole Checkup
- ＋OnPage Checkup
- ＋Schema.org Recommendations
SEO AuditProBasicMini
E-commerce stores with 500-2000 items or multilingual stores.
- ＋Total crawlincl. Javascript
- ＋Freflangsetup
- ＋GoogleIndex Checkup
- ＋SearchConsole Checkup
SEO AuditProBasicMini
Large online stores, portals with 2000+ subpages and complex problem children.
- ＋Everythingas in Basic
- ＋Logs analysis
- ＋Multilanguageconception
- ＋CrawabilityCheckup
Carefree package
Ensuring that nothing bangs with continuous optimization.
- ＋Optimizationof (non-) performers
- ＋Continuoustweaks
- ＋Observationrankings, visibility
- ＋Supportvia Slack, mail etc.
Individual
For anyone who wants to book by the hour, without any transit times.
- ＋Sparring
- ＋Mentoring
- ＋Emergencies
Opinions
Simon Marqua
Agency owner, TrafficDesign GmbH
Philip Cambefort
Product Owner Shop Development, ROLLER
Jochen Weber
Store owner, Germanysolingen.com
You want to leave something fine here too?
SEO Made in NRW
Since 2010 I have been Cologne by choice and find it quite bearable here (beer culture, people, dialect).
However, if the ceiling falls on my head, I also like to go to Düsseldorf, EssenFrankfurt, Berlin, Eastern Europe or Asia. You can meet in the Design Offices of the respective city or alternatively in a competitor's co-working space.
Before contacting me: Checklist / FAQ
To avoid misunderstandings & disappointments in advance, here is a small overview of what I can offer you and what not:
Questions about my services:
Can you build us a homepage?
No.
SEO by Ruslan? Wasn't this called something else?
Ruslan as a first name combined with a logo that includes a Z can certainly cause misunderstandings in the current situation in Ukraine. Of course, we don't want that to happen.
However, ChatGPT suggested this name to me in no time and I say why not?
* Except Asana