What is a technical SEO audit?
Before you wildly create any technical tickets, you should have your as-is status checked. The key questions are:- Will my page be found at all?
- What is in the index and do I want to keep it?
- Does the page load correctly and fast enough?
- Does the Google crawler get to see what it should?
Is that enough?
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Detailed SEO audit and recommendations for action
Tools / audit approach
I put your site to the acid test using the following:- Screaming Frog Overall impression, number of pages, error pages, canonical problems
- Search Console Indexing, crawl statistics, manual measures, top pages
- SISTRIX Ranking pages, keyword history, Google update effects
- Waybackmachine History in combination with SISTRIX (e.g. why did the old site work better)
- Logs (Access Logs, Kibana) Visualization of accesses by the crawler and other bots
- Chrome DEV Tools Loading behavior, network requests, protocols ...
- ahrefs Backlinks Check, Disavows, Link Potentials
Audit report & recommendations for action
You will receive from me a individual PDF report (no template or whitelabel stuff) with real critical measuresI don't like to deal with small things like the length of titles, missing descriptions, etc.- All the above mentioned points that have errors or potentials
- Recommendations sorted by Quick Win / Prio and who has to implement them
What happens after the audit?
If the recommended actions are too technical for you and you don't know how to get them implemented, you can also book me afterwards so that I, either myself, or together with your developers tackle the actions.Do you need technical SEO?
A portfolio site or a small service provider with 10 subpages usually does not need technical SEO. Google will understand what your intention is.
However, if your site has more than 5000 subpages, it gets a bit more exciting. Then it is important to deliver the most important content to the crawler faster and more comprehensible. Google rewards structured data, speed, savings of crawl budget, etc.
If none of this means anything to you, you could use an SEO specialist.
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Who does the whole thing?
That would be me, Ruslan. SEO Freelancer from beautiful Cologne Ehrenfeld.
For over a decade I have been creating SEO audits for job portals, universities, e-commerce stores, agencies and sometimes SMEs.
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