What is a technical SEO audit?
Before you wildly create any technical tickets, you should have your as-is status checked. The key questions are:
- Will my page be found at all?
- What is in the index and do I want to keep it?
- Does the page load correctly and fast enough?
- Does the Google crawler get to see what it should?
Is that enough?
Tools / audit approach
I put your site to the acid test using the following:
- Screaming Frog
Overall impression, number of pages, error pages, canonical problems - Search Console
Indexing, crawl statistics, manual measures, top pages - SISTRIX
Ranking pages, keyword history, Google update effects - Waybackmachine
History in combination with SISTRIX (e.g. why did the old site work better) - Logs (Access Logs, Kibana)
Visualization of accesses of the crawler and other bots - Chrome DEV Tools
Load behavior, network requests, protocols ... everything - ahrefs
Backlinks Check, Disavows, Link Potentials
Audit report & recommendations for action
You will get an individual PDF report from me (no template or whitelabel stuff) with really critical measures, I don't like to deal with small stuff like length of titles, missing descriptions, etc.
- All the above mentioned points that have errors or potentials
- Recommendations sorted by Quick Win / Prio and who has to implement them
What happens after the audit?
If the recommended actions are too technical for you and you don't know how to get them implemented, you can also book me afterwards so that I, either myself, or together with your developers tackle the actions.
Do you need technical SEO?
A portfolio site or a small service provider with 10 subpages usually does not need technical SEO. Google will understand what your intention is.
However, if your site has more than 5000 subpages, it gets a bit more exciting. Then it is important to deliver the most important content to the crawler faster and more comprehensible. Google rewards structured data, speed, savings of crawl budget, etc.
If none of this means anything to you, you could use an SEO specialist.
That would be me, Ruslan. SEO Freelancer from beautiful Cologne Ehrenfeld.
For over a decade I have been creating SEO audits for job portals, universities, e-commerce stores, agencies and sometimes SMEs.