Freelancer for Shopify SEO
For more than two decades I have dedicated myself to the design and development of websites, with a special focus on technical aspects for the last 14 years, and for the last 4 years on Shopify SEO have placed. Apart from that I have mastered countless projects, 300+ of them in cooperation with my main agency trafficdesign GmbH.
Why your Shopify store benefits from SEO
Increase in organic visibility
Visibility is the key to success. SEO puts your store where your customers are looking - in the top Google results. More traffic without an additional advertising budget and a better ranking than the competition.Increasing the conversion rate
Traffic is good, conversions are of course better. With SEO, you don't just attract more visitors, you attract the right visitors. Targeted traffic leads to reduced bounce rates and a higher conversion rate.ROI maximization of your store
You've already invested in your store. Now it's time to exploit its full potential. SEO works like a multiplier for your store and works beautifully for you on an ongoing basis, without recurring advertising costs.My specialized SEO services for Shopify
Pagespeed optimization
The speed of your Shopify store is crucial to its success. A fast website not only improves the user experience, but also your ranking in search engines.
My pagespeed optimization services for Shopify:
- Comprehensive analysis of current store performance with specialized tools and Shopify-specific metrics
- Image optimization through efficient compression and implementation of lazy loading for faster loading times
- Font optimization to improve rendering speed and reduce the amount of data
- Optimization of the loading behavior for better LCP (Largest Contentful Paint) and INP (Interaction to Next Paint) values, specially adapted to the Shopify environment
- Theme optimization through code cleanup, minification and adaptation to best practices for Shopify themes
Through targeted optimizations, I can significantly improve the loading speed of your store, which leads to higher conversion rates and better rankings.
Migration to Shopify
Switching to Shopify offers many advantages, but requires careful planning to avoid SEO losses.
My migration process:
- Analysis of the existing store and creation of a migration strategy
- Backup of all important data such as products, customers and orders
- Creation of a 301 redirect plan to maintain SEO value
- Step-by-step migration with continuous functionality checks
- Post-migration analysis and optimization
My goal is to carry out a smooth migration that not only maintains your SEO performance, but ideally even improves it.
Onpage optimization
Effective on-page optimization is the key to better rankings and a higher conversion rate in your Shopify store.
Areas of on-page optimization:
| Range | Measures |
|---|---|
| Content optimization | Keyword research, optimization of product descriptions and category pages |
| Technical optimization | Improvement of title tags, meta descriptions and URL structures |
| Internal linking | Creation of a meaningful link structure to improve navigation |
| User Experience | Optimization of the page structure and layout for better user guidance |
Through holistic on-page optimization, we not only improve your rankings, but also the user-friendliness of your store.
Technical SEO
Technical SEO forms the foundation for the success of your Shopify store in search engines. It ensures that your store can be crawled and indexed without any problems.
Core areas of technical SEO:
- Crawlability and indexing: Optimization of robot.txt and sitemap
- Page structure: Improvement of the URL structure and internal linking
- Loading speed: optimization of server response times and resource usage
- Mobile optimization: Ensuring a responsive display on all devices
- Structured Data: Implementation of Schema.org markup for better rich snippets
By optimizing these technical aspects, we create the conditions for a better ranking and an improved user experience in your Shopify store.
Multilingualism
A multilingual Shopify store opens up new markets and target groups. However, correct implementation is crucial for SEO success.
Update: Shopify has actually managed to create a basis for translatable URLs with the new Translate & Adapt. It only took a decade, but it is now possible!
My adjusted benefits would then be:
- Analysis of target countries and languages
- Configuration of markets incl. correct ISO 639-1 country codes and currencies
- Establishment of EU and non-EU tax rates (sucks!)
Would you like an example?
I migrated this bilingual store single-handedly from Prestashop to a self-built Shopify system and then brought it up to scratch technically. Since it was not possible to translate URLs with Shopify, I used a weglot system to get around this limitation.
The results of the crispy clean relaunch are now really impressive:
Germany
- ＋ Top 10 keywords tripled
- ＋ No ranking losses
- ＋ New generic / short tail keywords
- ＋ Visibility increased at least sevenfold
USA
- ＋ Clean migration despite Shopify limitations
- ＋ Top 10 keywords doubled
- ＋ S hopify structure modified
- ＋ Visibility increased fivefold
France
- ＋ Development of the new market
- ＋ S hopify structure modified
- ＋ Amazon & local competition ousted
Spain
- ＋ Development of the new market
- ＋ S hopify structure modified
- ＋ Amazon & local competition ousted
