Support for relaunches / moves / migrations
To make sure that Google doesn't banish the new page or domain directly to the nimbus (page 2), you should invest a thaler or two in such support.
Even an in-house SEO team often loses the thread and overlooks partly obvious things, simply because they have been staring at the new page for months.
Checklist: Do I need relaunch support?
You don't need me if:
- You use a WordPress system with 5 subpages
- Technically nothing is customizable
I can support you if:
- You are planning a major relaunch
- You have capable, willing developers
- There is at least a lead time of 2 weeks
Components of my relaunch support
Structural analysis
How is the current site structured and what should the new one look like? Is there any need for optimization? The earlier you get an SEO on board, the easier it is to identify and eliminate structural challenges and potential.
Of course I also check and crawl your staged server to avoid performance and crawling problems in advance.
Forwarding
The core of every relaunch is the list of 301 redirects. I make sure that every page is assigned a new, suitable URL.
Keyword cannibalization
Once the structure and the URLs for the 301 list have been scrutinized, URLs that cannibalize each other often become apparent. I provide recommendations on how to summarize the URLs in order to use the SEO power more effectively.
Status quo of the Google Index
The complete Google index is also analyzed, there is always some nonsense there and can be removed and forwarded in the course of the relaunch.
Livegang and monitoring
When going live, you should take a closer look at your server logs and monitor all possible 300, 400 and 500 codes. In the coming weeks you'll see the first ranking jumps, which you should keep an eye on.
When should I take care of the relaunch?
Please do not contact me one day before the relaunch, especially if your developers are no longer able or willing to make any adjustments.
A relaunch is not a matter of a few hours and I can't spontaneously conjure 20 working hours out of my sleeve in the next twelve hours.
That would be me, Ruslan. SEO Freelancer from beautiful Cologne Ehrenfeld.
For over a decade I have been creating SEO audits for job portals, universities, e-commerce stores, agencies and sometimes SMEs.
Opinions
Simon MarquaAgency owner, TrafficDesign GmbH
Philip CambefortProduct Owner Shop Development, ROLLER
Jochen WeberStore owner, Germanysolingen.com
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