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Your SEO freelancer in Cologne

I have spent two thirds of my life tinkering with websites, with a focus on technical SEO for 14 years.

If you need someone to relaunch your large online shop/portal, optimize your corporate website or a multilingual site:

I could be the one.
Ruslan Julbarissow - Your SEO Freelancer in Cologne
Disclaimer: Not every project has the visibility potential I want to invest time and effort in. Whether yours is one of them, I'll let you know honestly.

Overview of my SEO services

I don't offer you a complete online marketing package, nor do I build your small WordPress site for €30 an hour. I offer you what I'm really good at and what I enjoy doing.

Technical SEO Audit

Analysis: In my technical SEO audits, I analyze all the key elements of your website. I uncover technical weaknesses, evaluate the website structure, meta tags, the speed of the page structure and other essential SEO components.

Optimization: Following the investigation, I dedicate myself to eliminating these problem areas, preferably in collaboration with your development team.

More about SEO Audits

Support for relaunches / domain changes / migrations

Conception: When relaunching a website, it is crucial to maintain your online presence and avoid a multitude of 400 errors. This is also an opportunity to refine your new web structure and clean up the Google directory.

Support afterwards: After the relaunch, I monitor the server logs and watch the search engine rankings to make sure nothing has been overlooked.

More about relaunch support

Shopify SEO

In recent years, the demand for Shopify SEO services has been growing. Unfortunately, Shopify still makes it difficult to fulfill basic SEO requirements without numerous apps.

Since then, I have worked on several stores and also created and fine-tuned a multilingual Shopify store for a client. The results speak for themselves!

SEO Monitoring

I am happy to set up alerts for you, monitor your development and create(automated) Datastudio / Looker reports. I am not an online marketing agency that charges 12 hours a month for its whitelabel (yes, sometimes even just Sistrix) report (best regards).

SEO sparring for freelancers & agencies

Four eyes often see more than two. I would be happy to join your Slack channel and act as an advisor. It would be useful if you already have an SEO expert who is looking for support with trickier questions.

SEO freelancer or agency? - The right choice for your company

If you're unsure whether you should look for a freelancer or an agency for your SEO in Cologne, here's a brief comparison of the pros and cons:

Freelancer

  • ＋ Direct contact
  • ＋ Flexible working hours
  • ＋Often more cost-effective
  • ＋ Highest specialization
  • ＋ No running times
  • − Less all-round service
  • −Limited capacities & availability
VS

Agency

  • ＋ Broad range of services
  • ＋ More manpower
  • ＋ Established rocesses
  • − Often higher costs
  • −Who is actually working on the project?
  • −Longer processing times

What does search engine optimization cost in Cologne?

The hourly rates here in Cologne start at €85 and have almost no cap. I tend to position myself in the upper middle range. Cologne is not cheap and with my experience I would also like to earn something.

SEO AuditProBasicMini

Small (Shopify) stores without multilingualism with less than 500 items.

From 840€/ one time
  • ＋Google Index Checkup
  • ＋Search Console Checkup
  • ＋On Page Checkup
  • ＋Schema.org recommendations

SEO AuditProBasicMini

E-commerce stores with 500-2000 items or multilingual stores.

2800€/ one time
  • ＋Total crawl incl. Javascript
  • ＋Hfreflang Setup
  • ＋Google Index Checkup
  • ＋Search Console Checkup

SEO AuditProBasicMini

Large online stores, portals with 2000+ subpages and complex problem children.

From 5600€/ one time
  • ＋Everything as in Basic
  • ＋Logs analysis
  • ＋Multilanguage concept
  • ＋Crawability Checkup

Carefree package

Ensuring that nothing bangs with continuous optimization.

From 1200€/ month
  • ＋Optimization of (non-) performers
  • ＋Ongoing tweaks
  • ＋Observation Rankings, Visibility
  • ＋Support via Slack, mail etc.

Individual

For anyone who wants to book by the hour, without any transit times.

140€/ hour
  • ＋Sparring
  • ＋Mentoring
  • ＋Emergencies

Contact us now

Opinions

"
For over a decade Ruslan has been my freelancer of choice for SEO, Drupal, UX, coffee... he can do it all *.
Simon Marqua Simon Marqua

Agency owner, TrafficDesign GmbH

"
Oh, this SEO guy is one of the few I would introduce to my new employer without reservation.
Philip Cambefort Philip Cambefort

Product Owner Shop Development, ROLLER

"
If you're looking for an SEO specialist who can also do Shopify - without full-bodied promises - you've come to the right place!
Jochen Weber Jochen Weber

Store owner, Germanysolingen.com

You want to leave something fine here too?

Contact me

What sets me apart from other SEO freelancers "from Cologne

I'm almost an old hand by now and, thanks to decades of experience, I can simply give more well-founded recommendations than a youngster who has just completed his business studies and still sees SEO as part of online marketing. If you are also of the opinion that search engine optimization can be added later together with SEA, I recommend another SEO consultant.
I used to set up WordPress and more complex Drupal systems and still maintain them. An SEO service provider with knowledge of Apache/Nginx, caching, various CMS etc. can simply work better with the respective development team than a consultant/agency that doesn't understand the feasibility. By the way, every pixel* and every line (except for the WP core) of this page was created by me. Except for the Dall-E graphics, of course.
  • ＋Really basedin Cologne
  • ＋Consultantsince 2008
  • ＋Doesnot like to makeempty promises
  • -Hasno fresh village air
  • -Islousy at sales
  • -Ismost likely more expensive

SEO expertise straight from the heart of Cologne - your contact in Ehrenfeld

Roasteries, hip cafés & bars, the epicenter of wokeness and kebapland. This is the place to be.

But even the nicest city in Germany gets a bit boring sometimes. So when I'm not at home, I like to work from Düsseldorf, EssenFrankfurt, Hamburg, Berlin, Eastern Europe or Asia.

But never from Munich, that's too expensive square.

SEO as a growth driver for your Cologne-based company

Local visibility in Cologne

Through targeted technical optimizations, I can increase the chances that your website will be found better for local search queries in Cologne.

Improved user experience

I work with SEO measures to make your website more user-friendly. This can help to ensure that Cologne visitors stay on your site longer and are more likely to become customers.

Technical optimization

I identify and fix technical issues that could be preventing your website from reaching its full potential in search engines for the Cologne market.

Long-term marketing strategy

SEO can be a cost-effective addition to other marketing measures and help to strengthen your online presence in Cologne in the long term.

Measurable improvements

With regular analyses, I show you how SEO measures can affect your website performance in the Cologne market so that you can make informed decisions.

Why you should rely on an SEO freelancer from Cologne

If you're familiar with Rhineland culture, you'll know that things are simply warm and honest here. I hope this is reflected in my communication. I'm not from the business administration (only half) / sales field and I won't talk you into anything. If I can't do something, I'll let you know. SEO Köln All hand-drawn, Indian word of honor.

Facts about Cologne

Want some semi-useful knowledge? Here you go:
  • Cologne Cathedral: The UNESCO World Heritage Site and landmark of the city is the second tallest church in Europe at 157 meters high. Interestingly, it took over 600 years to build, presumably in the same way as line 17.
  • Carnival: Cologne is considered the stronghold of the Rhineland carnival. Zülpicher Straße is especially recommended for visitors under the age of 16.
  • Kölsch: The local beer is not just a drink, but a protected geographical indication. It is traditionally served in 0.2-liter glasses, the so-called "Stangen". By the way, if you like drinking Gaffel Kölsch, I'll tell you not to.
  • SEO Day: The SEO Day is also held here. An "okayish" event with far too many newsletter emails (thanks Fabian).
  • University of Cologne: With over 50,000 students, it is one of the largest universities in Germany. I failed Statistics B twice here.
  • Rheinauhafen: Simply uninteresting except for the skate park.
  • Eau de Cologne: The famous perfume "4711" was invented here. Its name is derived from the house number of the original production site.

Frequently asked questions about SEO freelancers in Cologne

Here you will find answers to frequently asked questions about working with an SEO freelancer in Cologne:

An SEO freelancer is a self-employed expert in search engine optimization. He helps companies to improve their visibility in search engines by optimizing websites technically and in terms of content. The goal: better rankings and more qualified traffic.
A local SEO freelancer from Cologne knows the regional market and offers the possibility of personal meetings. You benefit from direct communication and a flexible way of working, often combined with the experience and expertise of an agency. We can also reward each other with a Päffgen Kölsch afterwards.
The range of services usually includes technical SEO audits, on-page optimization, content strategy, keyword research, monitoring and reporting. Advice on website relaunches and e-commerce optimization are also often included.
The duration varies depending on the initial situation and the competition. Initial improvements are often visible after 3-6 months, significant changes often require 6-12 months of continuous work. SEO is a long-term strategy that requires patience. In the case of technical shambles, a quick win can lead to enormous leaps after just 1-2 months.
The costs can be calculated as an hourly rate, daily rate or monthly package. In Cologne, hourly rates often start at €85 and vary depending on experience and specialization. I position myself in the upper mid-range - a fair price for sound experience.
Absolutely. Many SEO freelancers have experience with large companies and complex websites. They can successfully manage projects such as relaunches of large online stores or the optimization of multilingual company websites. I count myself among them.
Look for experience, references and specializations that match your project. A personal interview helps to assess communication and working style. A good freelancer is transparent about their approach and sets realistic expectations. expectations.